Source: Inman.com –
When it comes to selling a home, one of the most difficult pieces of the puzzle is pricing. And for real estate agents, it can be one of the most difficult conversations to have with your clients.
Sellers don’t want to come in too low and leave money on the table, but they also know that they don’t want to price themself out of the market, either. For sellers, this difficult situation can cause them to ignore the sound advice of their seasoned agent.
It’s the real estate pro’s job to help clients find that happy medium between the right price that will get them the biggest payoff, be competitive in the current market, and leave them without seller’s remorse for parting with a home they love.